“according to ge fengliang, vice president of the china household electrical appliance research institute, as far as the current situation is concerned, my country’s refrigerator industry as a whole still reflects the advantages and conditions of overall stability, broad space, and strong development resilience, and the long-term positive trend has not changed. .”
review of the refrigerator industry in the first half of the year:
according to the latest industry data, in the first half of this year, domestic refrigerator sales increased by 16.6% year-on-year, and sales increased by 16.8% year-on-year.
however, in june of this year, the production and sales of the domestic refrigerator industry fell in an all-round way, and it was the first time that both domestic and foreign sales fell. the export volume was 3.564 million units, a year-on-year decrease of 2.6%; the domestic sales volume was 3.589 million units, a year-on-year decrease of 14.4%. in the domestic market, due to the rising cost of raw materials for production, rising retail prices, sales performance during the 618 e-commerce festival was under pressure, and domestic terminal consumption was weak, all of which led to a drop in sales for the month. in terms of monthly output, refrigerator manufacturers had more stock in the early stage, and affected by the relatively high base in the same period last year, the year-on-year growth rate of the monthly output fell by double digits. the year-on-year decrease in export volume in june was mainly due to the decline in exports to north america and western european countries such as france and italy.
although overall, the production and sales of refrigerators have declined, but if you look at the price of domestic refrigerators by grade, the market sales performance of mid-to-high-end refrigerators is even more eye-catching: in the first half of 2021, the market share of refrigerators priced below 3,000 yuan the market share of refrigerators priced at rmb 3,000-4,000 was 12.3%, a decrease of 2.3% year-on-year; the market share of refrigerators priced at rmb 4,000-5,000 was 9.3%, a year-on-year decrease of 0.9%; the market share of refrigerators priced at rmb 10,000-15,000 was 17.8%, up 0.4% year-on-year; the market share of refrigerators priced at rmb 8,000-10,000 was 11.0%, an increase of 1.4% year-on-year; an increase of 3.1%; refrigerators priced above 15,000 yuan was 11.1%, a year-on-year increase of 3.4%.
the performance difference between mid-to-high-end refrigerators and ordinary refrigerators:
why are mid-to-high-end refrigerators increasingly favored by consumers? compared with ordinary refrigerators, mid-to-high-end refrigerators have larger capacity, multi-door/cross-by-side doors (subdivided temperature zones), convenient and energy-saving drawer-type design, etc. some newer high-end refrigerators also have an ice maker in the door. behind these performance upgrades, it is inseparable from the polyurethane material with the best cold insulation performance.
chemical helps reduce carbon emissions of domestic refrigerator industry
‘s pascal™ vacuum-assisted foaming technology is a two-component system that uses a unique vacuum process and ‘s new high-quality polyurethane foaming system to fill the insulating cavity in the refrigerator wall. its foam filling is faster and requires less material, making production more efficient and economical. at the same time, ‘s pascal™ vacuum-assisted foaming technology can provide the foam layer with finer cells and more uniform foam distribution, saving 5% of the electricity consumption of the refrigerator!
in the use stage, pascal™ vacuum-assisted foaming technology improves the thermal insulation performance of traditional polyurethane rigid foam, which can effectively reduce energy consumption during equipment use.
help reduce carbon emissions: in the production stage of refrigerators, pascal™ vacuum-assisted foaming technology improves production efficiency by shortening demoulding time. at the same time, it can reduce the amount of materials used, provide sufficient space for further design improvement, and can effectively control production costs and improve energy efficiency for the entire production line.
prospects for this year’s refrigerator industry
according to the forecast of aoweiyun.com, the sales volume of the refrigerator market in the second half of 2021 will be 16.28 million units, an increase of 2% compared with the first half of the year (the sales volume of the refrigerator market in the first half of 2021 will be 15.95 million units), and the sales volume of the refrigerator market for the whole year of 2021 will be 32.23 million units.
according to ge fengliang, vice president of the china household electrical appliance research institute, recently, as far as the current situation is concerned, my country’s refrigerator industry as a whole still reflects the advantages and conditions of overall stability, broad space, and strong development resilience, and the long-term positive trend has not changed.
therefore, we predict that the consumption of polyurethane materials in the domestic refrigerator industry will also remain stable year-on-year this year, and also have the development characteristics of “overall stability, broad space and strong development resilience.”
